PRINTDenim, Vox, 2009 styling
Staff
May 14, 2009 | 12:00 a.m. CST
Whenever I enter a bookstore, I tend to bypass the classics and head straight for the chick lit section with its rows and rows of pink glossy hardcovers. It’s not that I have anything against Hemingway or Dickens – well, maybe Dickens – it’s just that where my eye leads, my feet follow. I often wonder if I would be more likely to pick up a Steinbeck or a Faulkner if these old titles were given fresh looks. I’m not saying they need pink (although we all need a little pink), but some styling never hurt anybody.
So when it came time to redesign Vox Magazine, the publication that I’ve helped design and illustrate for two years, I jumped at the chance to rejuvenate Vox’s look, which was starting to deteriorate.
For me, Vox is like your favorite pair of blue jeans that you put on once a week. It’s a little rough around the edges, but it’s comfortable and reliable and goes with everything. And sometimes you find a golden treasure inside like a $5 bill in your back pocket that survived the last wash. So I used the feel, look and texture of blue jeans to create Vox’s new design personality, and I think it works.
We might not be on par with Dickens, but Chuck’s got nothing on this CoMo classic’s new duds.
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